Government and public statistics
Article 50: Transparency Obligations for Providers and Deployers of Certain AI Systems
European Union, Regulation (EU) 2024/1689 (EU Artificial Intelligence Act), text mirror, 2024
Read the originalRead on October 17, 2026
- What it is
- The text of Article 50 of the EU Artificial Intelligence Act. It requires that deepfake audio, image or video be disclosed as artificially generated or manipulated, and it sets the date the article applies.
- How much weight it carries
- The text is the regulation itself, but this copy is an unofficial mirror run by a third party. Check the official text on EUR-Lex before relying on exact wording in legal work.
Facts taken from this source
- Under Article 50(1) of the EU AI Act, a provider must design AI systems that interact directly with people so that those people are informed they are interacting with an AI system.
“Providers shall ensure that AI systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an AI system” (Article 50(1))
- Under Article 50(1) of the EU AI Act, the duty to inform people that they are dealing with an AI does not apply where that is obvious to a reasonably well-informed, observant and circumspect person.
“unless this is obvious from the point of view of a natural person who is reasonably well-informed, observant and circumspect” (Article 50, paragraph 1)
- Article 50 of the EU AI Act comes into force on 2 August 2026.
“Comes into force 2 August 2026, according to Article 113” (Header of Article 50)
- Under Article 50 of the EU AI Act, a deployer of a deepfake must disclose that the content has been artificially generated or manipulated.
“shall disclose that the content has been artificially generated or manipulated” (Article 50(4))