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Under Article 50 of the EU AI Act, a deployer of a deepfake must disclose that the content has been artificially generated or manipulated.

Checked against its source on October 17, 2026

In the source's own words

“shall disclose that the content has been artificially generated or manipulated”

Article 50: Transparency Obligations for Providers and Deployers of Certain AI Systems, European Union, Regulation (EU) 2024/1689 (EU Artificial Intelligence Act), text mirror, 2024, Article 50(4).

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What it measures
Article 50 sets transparency duties for AI systems, and deepfake content is defined in Article 3(60).
What it does not show
The disclosure duty has exceptions, for example for lawful uses such as criminal investigation and some artistic or satirical works, which the article sets out.

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Cited on

EU law requires deepfakes to be labelled as artificially generated | Yap