Fact · Voice privacy and security
28percent
In a Starling Bank survey published in September 2024, 28% of UK adults said they think they have been targeted by an AI voice cloning scam in the past year.
Checked against its source on October 17, 2026
In the source's own words
“28% of UK adults think they have been targeted by an AI voice cloning scam in the past year”
AI voice cloning scams could catch millions out - with over a quarter of UK adults targeted in the past year, Starling Bank, Starling Bank, 2024, Press release, 18 September 2024.
Open the original- What it measures
- A survey of UK adults commissioned by Starling Bank, published with the launch of its Safe Phrases campaign. The question asked whether people thought they had been targeted, so it counts perceived targeting, not confirmed scam attempts.
- What it does not show
- Self-reported belief, not verified cases. A perceived attempt may have been an ordinary scam call or no scam at all.