{"dataset":{"name":"Use of voice assistants, voice search and dictation","title":"Voice Assistant and Voice Search Usage Statistics","question":"How many people use voice assistants, voice search and dictation, by country, age and year?","url":"https://yapapp.cc/data/voice-tech-adoption","measure":{"label":"Share of people","unit":"percent","short":"%","decimals":1},"dimensions":[{"key":"behavior","label":"What they do","values":["Use a voice assistant","Use voice search","Use dictation or voice typing","Own a smart speaker","Use voice daily","Other"]},{"key":"population","label":"Who"},{"key":"country","label":"Country"},{"key":"survey","label":"Survey"},{"key":"n","label":"People"},{"key":"year","label":"Year"}],"include":"Shares of a stated population that use a voice technology, from surveys that publish their sample and method (national statistics offices, Pew Research Center, regulators such as Ofcom, academic surveys, and industry surveys with a published method).","exclude":"Forecasts, market-size estimates, and figures repeated by marketing sites without the original survey.","method":"Rows come from the facts already cited across the library and from the original survey reports, found by web and scholarly search. Each figure is stored as a fact with the exact words of its source, checked automatically against the live page.","limitations":"Surveys word their questions differently (ever used, used last month, use daily), so compare rows from the same survey over time.","sources":2,"updated":"2026-10-19","license":"https://creativecommons.org/licenses/by/4.0/","credit":"Yap (2026). Use of voice assistants, voice search and dictation [Data set]. https://yapapp.cc/data/voice-tech-adoption"},"rows":[{"row":"Edison Research 2025, U.S.","value":35,"low":null,"high":null,"as_written":"35","unit":"percent","behavior":"Own a smart speaker","population":"U.S. households, age not stated","country":"United States","survey":"Infinite Dial (Edison Research)","n":null,"year":2025,"conversion":null,"claim":"Smart speaker ownership in the United States rose only from 33 percent in 2021 to 35 percent in 2025, which the publisher describes as a plateau.","quote":"The rate of smart speaker ownership in the U.S. has plateaued, only increasing from 33% in 2021 to 35% in 2025.","where_in_source":"US ownership paragraph","fact_url":"https://yapapp.cc/facts/edison-2025-us-smart-speaker-ownership-35-percent","source_title":"UK Smart Speaker Ownership Outpaces U.S.","source_publisher":"Edison Research (now SSRS)","source_year":"2025","source_url":"https://ssrs.com/insights/uk-smart-speaker-ownership-outpaces-u-s/","source_doi":null,"checked":"2026-10-17"},{"row":"Pew Research 2026, U.S. adults","value":35,"low":null,"high":null,"as_written":"35","unit":"percent","behavior":"Own a smart speaker","population":"U.S. adults","country":"United States","survey":"Pew Research Center, February 2026","n":null,"year":2026,"conversion":null,"claim":"In a February 2026 Pew Research Center survey of U.S. adults, 35 percent said they have a smart speaker, ahead of a smart doorbell (18 percent) and a robot vacuum (13 percent).","quote":"Device Percent Smart speaker 35% Smart doorbell 18% Robot vacuum 13%","where_in_source":"Chart data table","fact_url":"https://yapapp.cc/facts/pew-2026-smart-speaker-35-percent-us-adults","source_title":"Roughly 1 in 3 U.S. adults have a smart speaker; fewer have other smart home devices","source_publisher":"Pew Research Center","source_year":"2026","source_url":"https://www.pewresearch.org/chart/roughly-1-in-3-u-s-adults-have-a-smart-speaker-fewer-have-other-smart-home-devices/","source_doi":null,"checked":"2026-10-17"}]}